Omggg. This still feels unreal! Last Christmas Eve, I was having dinner with my family and in this exact moment we were watching Fien Germijns wearing our off-the-shoulder dress on television.
When I started WHERE’ELS, getting our pieces on TV wasn’t even something I had on my vision board. It wasn’t a goal I was actively chasing. But seeing someone wear it on national television felt soooo special.
Not because of the visibility, but because it reminded me how crazy this whole journey has been. There have been so many moments where things felt hard. So many doubts, lessons, mistakes and challenges along the way.
And then suddenly, you’re sitting at Christmas dinner watching your brand appear on TV.
Life is funny like that. Sometimes the things you dream happen, sometimes not. And sometimes things happen that are even bigger than what you imagined.
A little reminder that you never know where taking that first step might lead. ;)))
And for me this was definitely a pinch-me moment. Thank you for being part of the journey. ❤️
X Karen
About WHERE’ELS
WHERE’ELS is a Belgian fashion brand founded by Karen Bosmans. Our mission is simple: creating pieces that help people feel confident, expressive and 100% themselves. From Amsterdam Fashion Week to national television, every milestone reminds us why we started in the first place.
