Hiiiii, I’m Karen,

Founder, dreamer, dopamine dresser & low-key chaos coordinator. I started this label to make women feel like the most magnetic version of themselves.

And we’re only getting started.

SUNSET SWEATER GREEN - WHERE'ELS

We don’t do basic. We do bold.

WHERE’ELS is here for the girls who give a sh*t and dare to shine! The ones who want to feel powerful. The ones who take up space, with their energy, their ideas, their outfits. We design bold, wearable pieces that feel like a mirror of your moodboard — made to empower you, not dress you down. This is not just fashion. It’s confidence you can wear.

I was tired of fashion that didn’t feel like me. I wanted something else. Something bolder, more statement, more sustainable. More US.

So I started WHERE’ELS —
a Belgian slow fashion label that lets you be unapologetically YOU.

Welcome to the girl gang.

If you love colour, statement, comfort, and clothing that says “I’m here and I’m not toning it down” — you’re in the right place.

💌 Sign up for the newsletter to get first access to drops. 🎀 Or just stay, scroll, and feel the vibe.

I’m sooooooo glad you’re here. 💗