Hiii, I'm Karen, founder of WHERE'ELS

WHERE’ELS is so much more than clothes… It’s a way of living, a feeling, a mindset. A way of showing up as YOU.

I named this brand after my mom, Els… the woman with the most vibrant energy I’ve ever known. Creating WHERE’ELS is my way of taking her with me and spreading that happy energy into the world. <3

It’s not about following trends. It’s about wearing pieces that make you feel happy and completely YOU. Because when you feel good, it ripples. And that’s how we make the world a little brighter every day.

SO HAPPY YOU’RE HERE!!

X Karen