Omg, I was sooo nervous for this one. 😂
When people ask me what WHERE’ELS is about, my answer is never just clothing. Because WHERE’ELS is so much more. It’s a lifestyle, a mindset and a way of showing up as you.
For the first time, I got to sit down and share the story behind the brand. About who we are, the doubts, the challenges and the moments where I had absolutely no idea what I was doing.
Because entrepreneurship isn’t always pretty. And honestly? Neither is personal growth. But both are so worth it. (And if you know me, you know I loooove everything about personal growth. 😂)
And if there’s one thing this conversation reminded me of, it’s that everyone is figuring things out as they go. And that’s okay. We just don’t always talk about it.
So getting the chance to have these conversations was so much fun! I honestly loved it. I was kinda sad when it ended haha.
I left feeling inspired, grateful and proud of myself for saying yes to something that felt a little scary.
A little reminder that some of the best things happen when you do it anyway. ;)))
X Karen
About WHERE'ELS
WHERE’ELS is a Belgian fashion brand founded by Karen Bosmans. Our mission is simple: creating pieces that help people feel confident, expressive and 100% themselves. From Amsterdam Fashion Week to national television, every milestone reminds us why we started in the first place.
