At WHERE'ELS,
we believe fashion should never cost the planet. We’re a slow fashion label, which means we do things differently — no overproduction, no trends that come and go, no pressure to constantly keep up. We create bold, comfy pieces in small batches that are made to last, not to landfill. We care about style, but we care even more about impact. Every choice we make — from the design to the last stitch — is a conscious one.
Made in Belgium & The Netherlands
All our pieces are made close to home — by skilled hands in Belgium and the Netherlands. Why? Because we want to keep our production local, transparent and fair. We visit our ateliers regularly, know the people behind our items, and make sure working conditions are safe and respectful. It also means: short supply chains, less transport, and more control over quality. And that’s exactly how we like it.
Sourcing fabrics
We work with suppliers who get it — the ones who care about sustainability as much as we do. We look for fabrics that feel good, look bold, and are kind to the planet. Think certified organic cotton, recycled fibres, and materials made in Europe. Our collections start with a fabric — not with a trend. So when we fall in love with a certain material, we build our pieces around it. Quality and comfort first, always.
Deadstock fabrics = limited edition items
Some of our pieces are made from deadstock: leftover fabrics from other brands or mills that would otherwise go to waste. We give them a second life — turning forgotten rolls into your new statement piece. Because we work with what’s available, these items are always limited. Once they’re gone, they’re gone. That’s part of the charm — and part of the change fashion needs.